Project Edgeboard

Discipline Branding Identity Logo

Client Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.

Solution The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.

Credits Designed at Maud