Project VB Raw

Discipline Branding Packaging Identity Logo

Client Australia’s best known beer brand VB is dating back to the 1890s. Recently they made a move into the youth market with a new low carb beer, VB Raw.

Solution VB Raw is a new uncompromising beer focusing on the emerging low-carb beer market. Maud completed the successful launch of the brand naming, identity and art direction and implementation across all aspects of the brand including logo, packaging, photography and styleguides.

Credits Designed at Maud Read More Maud Indoors: Behind the Scenes