http://www.hampusjageland.com Just another WordPress site Tue, 10 May 2011 07:52:50 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.hampusjageland.com/edgeboard http://www.hampusjageland.com/edgeboard#comments Mon, 10 May 2010 06:47:48 +0000 hampus http://www.hampusjageland.com/01/?p=27

Project Edgeboard

Discipline Branding Identity Logo

Client Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.

Solution The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.

Credits Designed at Maud

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Project Meanwhile

Discipline Branding Identity Logo

Client Meanwhile is a high end fashion retailed in Elisabeth Bay in Sydney providing well tailored lines such as Whyred, Three Over one and Acne.

Solution We created a logo which is based on the idea of Meanwhile being a continuous symbol and combined it with a more tailored kind of look.

Credits Designed at Maud

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Project Khampa

Discipline Publication Website

Client Photographer Tim Roodenrys approached Maud to design his book on Khampa, Tibet. Tim has spent a lot of time in the mountains living with the Khampas and came to us to put it all together. He wanted it to be a book of portraits but to gain a true sense of the Khampas it is important to show the land that shapes them.

Solution The book is designed to let the photographs claim all the attention. The design is understated, but its uniqueness lies in the detail: the fonts, textures, sizes, cover, format etc, it has all been carefully considered to create a book that’s unique and sits far from the typical book about Tibet.

Credits Designed at Maud Photography: Tim Roodenrys Read More Creative Review Book Launch

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Project Fosters Group

Discipline Rebrand Packaging Logo

Client Australia’s best known beer brand VB has a tradition of rewarding hard work and hard play, dating back to the 1890s.

Solution VB wanted to appeal to a wider and younger demographic while keeping its proud working class heritage.

Credits Designed at Maud Read More Maud Indoors: VB Can Printing

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Project Maud

Discipline Branding Identity Logo

Client Maud is an award winning design studio based in Sydney, Australia. They continually strive for creative excellence through consultation, collaboration and detailed execution.

Solution As Maud is much more than the 2 people working there, the identity needed to be flexible and easily adaptable to its surroundings and people.

Credits Designed at Maud

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Project VB Raw Guidelines

Discipline Brand Guidelines Publication

Client As part of the branding of VB Raw we were asked to create some kind of brand guidelines. It was to hold all information needed to successfully maintain the core graphics and design of the brand. It also needed to hold information about the sub brand 'Fresh From' as well as have some kind of quick-reference-guide of some kind.

Solution The VB Raw brand book was designed with an editorial feel to inspire its users beyond the function of a style-guide. To do this we commissioned photographer and part owner of Monster Children gallery, itself at the heart of the target audience, Chris Searl to create imagery that reinforced the brand.

Credits Designed at Maud Photography: Chris Searl

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Project VB Raw

Discipline Branding Packaging Identity Logo

Client Australia’s best known beer brand VB is dating back to the 1890s. Recently they made a move into the youth market with a new low carb beer, VB Raw.

Solution VB Raw is a new uncompromising beer focusing on the emerging low-carb beer market. Maud completed the successful launch of the brand naming, identity and art direction and implementation across all aspects of the brand including logo, packaging, photography and styleguides.

Credits Designed at Maud Read More Maud Indoors: Behind the Scenes

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Project Three Over One Look Book s3

Discipline Art-Direction Publication

Client The label is inspired by the working man's wardrobe of the 1930s so we positioned the brand as contemporary fashion with heritage style. Three Over One is sold in Australia and the UK and has had extensive editorial and press coverage including an interview on The Sartorialist and getting ranked as one of the top brands to look out for in 2011 by Monocle.

Solution This season's lookbook celebrates local men who take pride in themselves and their work. Handpicked by Maud, the men include a botanist, a long jumper, a jewelry designer, a singer and many more. Stitched through the middle of the book is 'Our Locals', an image based supplement which profiles Three Over One's friends, partners and places of interest.

Credits Designed at Maud Photography: Gerrard Needham Clothes: Jim Thompson Make Up: Dynae Wood Hair: James Nash

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Project G4NG OF FOUR

Discipline Logo Brand Identity Style Guide

Client Gang of Four is a business which fuses brands with music. They asked for a confident, modern and bold identity system.

Solution We created an identity which used a modern type-based communication. The message is always clear, considered and straight-forward to reflect the business.

Credits Designed at Maud Photography: Chris Searl

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Project SOHI

Discipline Branding Identity Logo Art-Direction

Client SoHi is a contemporary lifestyle magazine showcasing the creative, art and fashion scene in the NSW Southern Highlands. The brief was pretty much to create a magazine that could reflect the beauty of Southern Highlands as well as communicate a good and well edited read. It has not only been embraced by locals and the design has resonated globally including an interview in UK Grafik Magazine and featured on Magnation selected by Kate Bezar as her number one top five magazines.

Solution We wanted to create a magazine which you'd want to keep on your coffee table for people to pick up or even pass on to a friend (see the pass-it-on icon). As the stories are the main communication in the magazine we wanted to put focus on its content. As the photography will be as diverse as the content published in the magazine, due to the eclectic mix of individuals involved, it will have a depth and integrity and this we hope the design represents.

Credits Designed at Maud Read More Maud Indoors: Graphis Gold Maganation

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